Picking the Right Shade of White for Your Wedding Dress

When you plan your wedding, there’s a lot to consider. One of the biggest considerations for most women is the color of the wedding gown. While they usually want a traditional “white” dress, there are many different shades of white. Bridal stores in Columbus carry multiple shades, many of which look similar to the untrained eye. Thankfully, you can make this process easier if you already have an idea of which one that you want. Below are three of the most popular white shades for wedding dresses.

Stark White Wedding Gown

If you’re looking for the whitest white that you can get, you can’t go wrong with a stark white wedding dress. This shade is bright and clean looking. In fact, many dresses are so white that they appear to have a blue undertone to them. However, this level of white isn’t the perfect complement to every skin tone.

Ivory or Eggshell

In the bridal industry the color ivory, sometimes called eggshell, reigns supreme. It’s the most common shade of white that women choose for their wedding gowns. They tend to like it because it gives off a very soft hue. Since it’s so popular, you can find nearly any bridal dress style in this shade. Ivory is a great choice unless your skin has a yellow complexion. Also, it’s known to clash with olive skin tones.


In the realm of white shades, Champagne strays a bit from the traditional wedding dress colors. It tends to have gold or even pink undertones. The undertone typically depends on the fabric with which the wedding dress is made. Because of that, some Champagne dresses can have chocolate or rose undertones. When picking a Champagne dress, it’s important to try it on. Some skin tones make this shade look dingy white instead of white with pink or gold undertones.